COMP: uma métrica para avaliar a compatibilidade entre as informações fornecidas pelos rankings e aquelas percebidas pelos usuários
DOI:
https://doi.org/10.18265/1517-03062015v1n41p113-127Palavras-chave:
Informações dos rankings, Percepção dos usuários, Categorias top, Métrica, Cluster.Resumo
Este estudo propôs a criação de uma métrica – chamada COMP – para mensurar a relação entre as informações disponibilizadas pelos rankings e aquelas percebidas pelos usuários. Para isso, estudos de psicologia foram utilizados para dar sustentação teórica às propriedades definidas para a métrica. Matematicamente, foram utilizados métodos determinísticos e probabilísticos no cálculo, entre eles média ponderada, distância de Mahalanobis, o método de clustering Affinity Propagation e a medida de correlação Tau de Kendall. Os resultados mostraram-se válidos e confiáveis através da aplicação em rankings simulados. Rankings reais foram utilizados para exemplificar aplicações práticas da métrica. Entende-se que essa proposta de mensuração contribui para evidenciar um aspecto até então pouco considerado em contextos de rankings.
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