À SOMBRA DE UMA PANDEMIA E SEUS REFLEXOS NO SETOR DE SERVIÇOS

Greice Eccel Pontelli

Universidade Federal de Santa Maria Brasil

Beatriz Leite Gustmann de Castro

Universidade Federal de Santa Maria Brasil

Andrieli de Fátima Paz Nunes

Universidade Federal de Santa Maria Brasil

Jordana Marques Kneipp

Universidade Federal de Santa Maria Brasil

Doutora em Administração pelo Programa de Pós-Graduação em Administração da Universidade Federal de Santa Maria (UFSM) e Professora do Departamento de Ciências Administrativas da Universidade Federal de Santa Maria

Vania Medianeira Flores Costa

Universidade Federal de Santa Maria Brasil

Doutora em Administração pelo Programa de Pós-graduação em Administração da Universidade Federal da Bahia (UFBA) e Professora do Departamento de Ciências Administrativas da Universidade Federal de Santa Maria

Resumo

Este estudo teve por objetivo descrever o cenário de mercado no contexto pandêmico a partir da percepção de comerciantes do ramo de serviços. Para isso, realizou-se um estudo qualitativo por meio da técnica de análise de conteúdo. No que tange às adversidades, as evidências se referem-se às dificuldades de produtividade, adaptabilidade do trabalho remoto e diminuição pela procura dos produtos e/ou serviços ofertados. As perspectivas futuras se dirigem ao ambiente de negócios, mas também à valorização da família, ao reconhecimento do valor da qualidade de vida e à transformação das relações sociais.

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Referências


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DOI: http://dx.doi.org/10.18265/2526-2289v8n1p27-46

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